Case Study: My Happy Dance Bakery, Logo and Branding
Who: My Happy Dance Bakery
What: Logo and Branding
Date: November 2024
Project Information
My Happy Dance Bakery is a micro-bakery based in Frisco, Texas.
Objective: Create a logo and branding for My Happy Dance Bakery
Role: Logo and Branding Design
Brainstorm
Needs: A logo that expresses joy and warmth and showcases the bakery in a fun way; a logo that contains a wordmark and icon; and a color palette and secondary font for branding
During the initial sketching process, I played around with the idea of doing an emblem logo or a more text-based logo with an icon. I also suggested the idea of using a fun font like a bubble or rounded font.
The client liked the idea of either the muffin or toast as the icon and the emblem logo or one with the icon to the right (below image).
From here, we pared it down to the two logos on the top (above image). They specifically liked the toast icon, so I created another round of drafts, including taking the bottom right logo, switching the muffin out for toast, and adding squiggles to the emblem logo for a fun element that adds dimension.
For the next phase, we pared it down to the two logos on the top (above image). At this point, I began working on colors and typography.
In this stage, they wanted a bright color palette that included blue. They opted for the third row in the below image.
With the typeface, I knew they’d need this for the business’ website, so I paired web fonts with the display font. I wanted to show them options that would go with the logo font but also be usable in most cases. They chose Poppins, which while clean and easy to read, also has fun shapes that echo the letters in Ohno Softie.
In the next phase, I applied the colors they chose from the original palette, paying special mind to how the colors worked together.
Ultimately we decided to go with the emblem logo. It was at this stage that the client opted for another logo font. While Ohno Softie fit their desired image, it was hard to read from a distance. I chose Domus Titling, which is still rounded but bigger and more legible. We also decided to go with a more muted tone for the logo, which would echo the earth tones in the bakery’s products.
For the final, the client requested the yellow logo on the top row, and the blue logo on the far right of the second row (above image). Having a light and dark option would give them more versatility. I also switched colors around at the clients’ request and to ensure all elements are visible, readable, and that each color is represented in both logos (though the navy logo has lighter a lighter tint of the maroon). I also created solid black and solid white versions for needs such as screenprinting and social media graphics where a solid color would work better with the design. These logos exclude the borders and have cut out shapes for the graphic elements and lettering.
