Case Study: More2Me Logo/Branding

More2Me
Teen Health Mississippi
Logo and branding
2022

Project Information

More2Me is a Teen Health Mississippi program that helps youth who are in the juvenile justice system make decisions for their futures.

Objectives: Create a youth-friendly logo that celebrates diversity and community.

Role: Logo design and branding

Problem: More2Me needed a logo and branding that would appeal to young people.

Solution: Create logo and branding, along with a branding guide

Brainstorm

During the brainstorming phase, we decided that the More2Me logo and branding needs to be accessible but also appeal to young people.

Design

We decided to go use the blend the logo colors in illustrator to create a rainbow effect. The font for the logo and the branding font is a geometric sans serif, Montserrat. We also decided to include an arrow to illustrate the youth moving forward in their futures and the state of Mississippi in the O, since Mississippi is the organization’s biggest area of focus.